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Sydney ATMs Transformed into GAYTMs

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ANZ Bank's sparkling campaign for Sydney Gay and Lesbian Mardi Gras by Whybin\TBWA Melbourne

Sydney ATMs Transformed into GAYTMs

ANZ is proud Principal Partner of the Sydney Gay and Lesbian Mardi Gras 2014. To celebrate, they’ve transformed central Sydney ATMs into dazzling GAYTMs to show their support for diversity and turning the day-to-day activity of withdrawing money into a fabulous experience.

Created by Whybin\TBWA Melbourne, each unique GAYTM has been inspired by gay and lesbian culture. The designs see each ATM being bejewelled by hand in rhinestones, sequins, studs, leather, denim and fur. From unicorns and drag queens to rainbows and tattoos, each GAYTM is a riot of colour and textures to celebrate the festival and show ANZ’s support for diversity.

As well as looking fabulous on the outside, selected ANZ GAYTM screens themselves have been given a makeover to carry messages and well-wishes such as ‘Hello gorgeous’, ‘Cash out and proud’, and of course… ‘Happy Mardi Gras!’.

And to complete the experience, the GAYTMs will dispense rainbow coloured receipts.

Beyond simply joining the party, ANZ is donating the ATM operator fees for non-ANZ cardholders from the GAYTMs to non-profit organisation Twenty10 for the duration of the campaign.


“ANZ’s GAYTMs are a fun and colourful way of bringing our ATMs out to celebrate diversity and show our support for one of Australia’s largest festivals,” said Carolyn Bendall, Head of Australia Marketing ANZ.

She added, “ANZ has been a major sponsor and participant of the Sydney Gay and Lesbian Mardi Gras since 2007, recently announcing a further three year commitment as inaugural Principal Partner.”


Credits


Client: ANZ

Creative Agency: Whybin\TBWA Melbourne

Executive Creative Director: Paul Reardon

Digital Creative Director: Damian Royce

Creatives: Tara Ford, Daniel Pizzato, Andy Lish

Digital Designer: Frieda Handoko

Executive Producer: Margot Ger

Producer: Lauren Pell

Digital Producer: Mish Fabok


Production Company - Will O'Rourke:

Project & Artistic Director: The Glue Society (James Dive & Pete Baker)

Executive Producer: Michael Ritchie

Head of Projects: Josh Mullens

Project Manager: Mel Reardon


Account Service & Planning:

Regional Group Head: Mim Haysom

Group Account Director: Claire Tenzer

Account Manager: Alice McCormack

Head of Digital: Kimberlee Wells

Digital Planner: Scott Woodhouse

 

PR:

PR Agency: Eleven PR

PR Director: Rob Lowe

Account Director: Fiona Milliken

Senior Account Executive: Claire Verlander


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Categories: Finance, Banking

lbbonline.com, Mon, 24 Feb 2014 11:18:46 GMT