ANZ is proud Principal Partner of the Sydney Gay and Lesbian Mardi Gras 2014. To celebrate, they’ve transformed central Sydney ATMs into dazzling GAYTMs to show their support for diversity and turning the day-to-day activity of withdrawing money into a fabulous experience.
Created by Whybin\TBWA Melbourne, each unique GAYTM has been inspired by gay and lesbian culture. The designs see each ATM being bejewelled by hand in rhinestones, sequins, studs, leather, denim and fur. From unicorns and drag queens to rainbows and tattoos, each GAYTM is a riot of colour and textures to celebrate the festival and show ANZ’s support for diversity.
As well as looking fabulous on the outside, selected ANZ GAYTM screens themselves have been given a makeover to carry messages and well-wishes such as ‘Hello gorgeous’, ‘Cash out and proud’, and of course… ‘Happy Mardi Gras!’.
And to complete the experience, the GAYTMs will dispense rainbow coloured receipts.
Beyond simply joining the party, ANZ is donating the ATM operator fees for non-ANZ cardholders from the GAYTMs to non-profit organisation Twenty10 for the duration of the campaign.
“ANZ’s GAYTMs are a fun and colourful way of bringing our ATMs out to celebrate diversity and show our support for one of Australia’s largest festivals,” said Carolyn Bendall, Head of Australia Marketing ANZ.
She added, “ANZ has been a major sponsor and participant of the Sydney Gay and Lesbian Mardi Gras since 2007, recently announcing a further three year commitment as inaugural Principal Partner.”
Creative Agency: Whybin\TBWA Melbourne
Executive Creative Director: Paul Reardon
Digital Creative Director: Damian Royce
Creatives: Tara Ford, Daniel Pizzato, Andy Lish
Digital Designer: Frieda Handoko
Executive Producer: Margot Ger
Producer: Lauren Pell
Digital Producer: Mish Fabok
Production Company - Will O'Rourke:
Project & Artistic Director: The Glue Society (James Dive & Pete Baker)
Executive Producer: Michael Ritchie
Head of Projects: Josh Mullens
Project Manager: Mel Reardon
Account Service & Planning:
Regional Group Head: Mim Haysom
Group Account Director: Claire Tenzer
Account Manager: Alice McCormack
Head of Digital: Kimberlee Wells
Digital Planner: Scott Woodhouse
PR Agency: Eleven PR
PR Director: Rob Lowe
Account Director: Fiona Milliken
Senior Account Executive: Claire Verlander
Categories: Finance, Bankinglbbonline.com, Mon, 24 Feb 2014 11:18:46 GMT