Sweetshop has announced Edward Pontifex as its
new managing director of Australia, following Wilf Sweetland's promotion
to chief executive officer as part of a wider global management
restructure.
As managing director and executive producer,
Pontifex, with the continued support of EP Loren Bradley who is based in
its Sydney office, will oversee the Sweetshop's international roster of
directors, while maintaining the company's commitment to craft,
creative storytelling and filmmaking.
Says Sweetland: "Edward is
hugely respected and well-liked by agencies and Sweetshop's family. He
is a man who understands our commitment to craft and whose passion for
quality complements our clients' growing ambitions. He's an inspiring
leader and he's unequivocally the right person to lead our next phase in
Australia."
Says Pontifex: "To have the opportunity to follow
Wilf's firmly established legacy of leadership and work with our
talented team of directors, production team and clients is both humbling
and exciting."