Sweethearts Candies Mean What They Say in Valentine’s Day Campaign

Tombras launches its latest campaign for Sweethearts Candies. The OG Valentine’s Day candy is once again leaning into current dating trends with ‘Commitment Hearts’ – conversation hearts that mean what they say, using scannable AI technology. Instantly get married, move in, or get real headstones to take your love to the grave.

New research reveals 83% of younger Americans have moved past the blurry ‘situationships’ the beloved brand commemorated with last year’s limited-edition run of 'Situationship Boxes.' Hence this year’s encore V-Day surprise. Now, consumers can scan actual Sweethearts candies via sweetheartscandies.com to access moving trucks, marriage licenses and even matching heart-shaped headstones – for lovers who want something really concrete.

Messages like 'MOVE IN?', 'MARRY ME' and '4EVER EVER?' take users to websites where they can book a move through Piece of Cake Moving & Storage, get married online through Courtly or buy heart-shaped headstones if they truly mean “‘til death do us part.” All consumers have to do is purchase a box or bag of Sweethearts and scan the hearts with a mobile device at sweetheartscandies.com.

"Sweethearts has been the iconic Valentine’s Day candy for over a 100 years," said Avinash Baliga, CCO of Tombras NY. "But after a century of sweet blurry messages, we wanted to take things further - with hearts that literally do what they say. So be careful. Because with the right heart, and a good internet connection you may just find yourself married or moving in."

"Sweethearts conversation hearts are 'Commitment Hearts,'" said Evan Brock, vice president of marketing for Spangler Candy Company. "We've come full circle from embracing ambiguity with last year's Situationship Boxes to helping today's singles define their relationships with America's much-loved Valentine's Day candy."