senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Swarovski Brings Colour to Summer with Audience Activated DOOH Campaign

12/06/2018
Digital Outdoor Agency
London, UK
117
Share
Campaign was planned by Havas Media and Adcity UK in association with Ocean Labs

Swarovski presented a vibrant splash of summer colour with an exclusive interactive  campaign that dominated Ocean Outdoor’s Eat Street screen at Westfield London.

The interactive campaign invited participants to 'Bring Colour To Summer' by stepping on one of four coloured spots positioned in front of the large format digital out of home screen.

Ocean’s Look Out technology detected when people are standing on the floor vinyls, triggering the colour they have chosen to change from black and white to vibrant colour on the screen. If they moved from one vinyl to another, the colour changed to match. And when a group became involved, they lit up the entire screen in full colour at the same time. 

The activation included a chance for participants to win a summer bag and voucher to be redeemed at the Westfield London store.

The campaign was planned by Havas Media and Adcity UK with supporting creative by HKX Productions in association with Ocean Labs. 

Brand
Agency / Creative
Media
Production
SIGN UP FOR OUR NEWSLETTER
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0