Sven the Stork Joins the Parcel2Go Team in Latest Campaign

Brand communications agency IF. are behind the brand campaign for Parcel2Go. It’s a first for the parcel comparison site which aims to help find the best courier option (speed, price, security etc) to send a parcel.

IF. were briefed to make Parcel2Go the favourite brand for people who regularly send parcels. 

Their solution was to develop an engaging, memorable and relevant brand character.

Jo Whiteley, director creative IF. elaborates, "Our expert in parcel delivery happens to be a stork. With his sage-like knowledge and personable, caring nature, Sven is passionate about helping everyone experience the joys of easy delivery. He is an independent voice that uses his expertise to endorse Parcel2Go. The ancient Greeks believed that storks brought babies to families. Over the years the story has been reinforced through literature, movies, and cartoons, making it an instantly recognisable symbol to convey the idea that your parcels will be delivered with the same care and attention as a new-born baby."

Adam Harris, MD at Parcel2Go adds, "IF. have delivered and beautifully executed a big idea here. Parcel2Go is about having all of the options and none of the hassle and Sven brings that to life in a memorable, engaging and compelling way. We’re excited to see where he can take us."