Sustainability Consultancy Planet Positive Production Launches

Planet Positive Production, a female-owned and led consultancy, has announced the launch of its innovative sustainability services aimed at educating and supporting the marketing and advertising industry in adopting eco-friendly practices in the production process and beyond.

The consultancy's mission is to empower companies within the industry that have a production footprint, particularly those with limited sustainability knowledge or those seeking to enhance their current models. Planet Positive Production offers personalised one-on-one consulting services and interactive, in-person workshops that provide a comprehensive 'how-to' guide for planet positive production.

"My personal mission is to bring a different energy to the production community where most find the word “sustainability” a heavy burden in their organisation’s operations and shoots. Our goal is to equip industry professionals with the knowledge and tools they need to make impactful changes within their organisations," said Carly Stone, founder and MD of Planet Positive Production. "By focusing on education and training, we aim to drive a significant shift towards sustainable practices in an industry that has a considerable environmental footprint.".

A report by Purpose Disruptors and Magic Numbers introduced a new metric called 'Advertised Emissions' to measure the industry's total effect. Their latest findings show that in 2022, the advertising industry was responsible for 208 million tonnes of CO2 emissions. Alarmingly, advertised emissions have increased by more than 10% since 2019, despite a temporary dip during the covid-19 pandemic.

These startling figures underscore the urgent need for sustainable practices in the advertising industry, making Planet Positive Production's launch both timely and crucial for addressing this growing environmental challenge.

Planet Positive Production's services are designed to address these challenges by teaching actionable competencies in sustainable development education in production that responds to social and environmental concerns, aligning with today's accreditation requirements and industry standards.

Planet Positive Production's approach goes beyond typical case studies or single-course ethics training. Instead, it offers a comprehensive integration of sustainability principles throughout the filmmaking and production process.