Obongjayar partners with director Aidan Zamiri to bring to life his song ‘Sugar’. Creating a visual that sees Obongjayar performing live, the performance takes a crazy twist- with surreal lip syncing lips appearing on different parts of his body. This leads to a bamboozled audience that gradually starts to leave except for one audience member. The final audience member falls in love, and spends the rest of the video embraced with Obongjyar.
“This video is an absurd beautiful love child born from mine and Aidan’s minds” - Obongjayar