Supreme Music Asks Sebastian Schnell: And What About Music?
Music is integral to advertising because it has the power to evoke emotions, capture attention, and enhance brand recognition. A well-chosen melody or jingle can create a lasting impression, helping consumers associate a specific feeling or memory with a brand. Music also reinforces the ad’s message, setting the tone and mood to align with the product’s image. Additionally, it helps ads stand out in a crowded marketplace by making them more engaging and memorable. In essence, music turns a simple advertisement into an immersive, emotional experience, driving deeper connections with the audience.
That’s why we at Supreme Music are so interested in chatting with people from the advertising industry to learn about their connections to music.
This time, Kat was sitting down with Sebastian Schnell.
Q>Please tell us your name and what you do professionally.
Sebastian> My name is Sebastian and I´m working as a executive creative director with the creative adverting agency called Wynken Blynken & Nod. We are based in Hamburg.
Q>Can you tell us about your first truly memorable musical experience and how it impacted you. Why do you remember it so clearly?
Sebastian> My dad took me to an Eric Clapton concert when I was about 8 or 9 years old. It was held in a large venue, and I was completely blown away by the sound and the passion with which the music was performed.
Q>Give us an insight into the most memorable project you executed musically and how?
Sebastian> When I was a creative director at Jung von Matt, we worked on a campaign with Marc Rebillet. At the time, he was better known for his wild "Loop Daddy" videos than for performing in front of crowds of 10,000 people. Even then, he completely blew us away with his uniqueness and his remarkable understanding of composition and arrangement. It was incredibly refreshing because it didn’t follow the traditional approach to commercial composition. Instead, it was an improvised track—we had just one shot, and that became the final song. This was something entirely new for all of us and required a huge commitment from everyone involved in the project.
Q>What topics or movement in the world of music do you not like?
Sebastian> Wow, that’s a tough one. When I was younger, my music taste was pretty consistent and didn’t change much. But as I’ve gotten older, my taste has broadened, and I’ve started exploring a wider variety of genres. There are so many amazing artists out there, and I really enjoy discovering new music, especially through Instagram. Seeing new bands or DJs share classic tracks is something I find really cool. So, I’m not the kind of person who judges any particular movement—I just appreciate the music!
Q>In what ways do you think AI is helping in your role and do you see any pitfalls?
Sebastian> In my role as a creative director, AI can support us at various stages of the ideation process. With increasingly sophisticated AI music tools, it becomes incredibly helpful to give clients a clearer sense of what the music in a campaign will sound like. AI generated music can enhance the presentation of ideas and make it easier to sell a concept effectively.
