Support Spurs on Every Player in Touching Lidl Finland Film

It’s that time of the year again! Leaves are growing, flowers are blooming, shirt sleeves are getting shorter and the Ice Hockey World Championships are starting soon. Lidl is proud sponsor of the Finnish Ice Hockey team once more and has partnered up with director Pete Riski and the production team at Directors Guild Helsinki, to create a film for the well-known supermarket brand.

Executive producer, Juha-Matti Nieminen comments, "Team Finland will be chasing the second Gold in a row in this year's championships, so it’s going to be a thrill for us Finnish supporters! As the tournament is getting closer and closer, the advertising air is packed full of adrenaline-filled, high-energy, action films about the sport. Agency, Folk Finland, together with Pete and ourselves created a bit different approach for Lidl. We focused on those who support the teams and the players. Just like Lidl supports Team Finland, and every Finn supports their national team, there are real supportive people behind every single player - or a 'lion' as we call them in Finland! This is a story of one great supporter, whose impact goes on to create another…."

The emotive film showcases Pete Riski’s flare for emotive storytelling, paired with an equally moving soundtrack, this time from Perfume Genius. Riski has also just seen the premiere for his new TV Show, Renki in Finland.