SuperValu Invites Ireland to Share the Magic This Christmas

Boys + Girls, Ireland's most effective creative agency, has launched SuperValu's 2024 Christmas campaign, celebrating some of the magical moments that make an Irish Christmas special. The campaign features three entertaining commercials that showcase how SuperValu's quality Signature Tastes products and everyday real savings products help create festive magic in Irish homes.

This tactical campaign sees the return of the SuperValu family, who have become firm favourites with Irish audiences. The campaign captures playful and relatable moments of Irish family life while highlighting SuperValu's extensive festive Signature Tastes range and everyday real savings products.

"Christmas is a time when Irish families come together to create magical moments, and SuperValu is proud to be at the heart of these celebrations," said Shane Lynch, marketing manager at SuperValu. "Our festive campaign shows how SuperValu provides all the ingredients for a magical Christmas, from our premium Signature Tastes range for entertaining to our everyday essentials for family get-togethers and dinners. We understand that people want to create special moments without compromise, at an affordable price, and that's exactly what SuperValu delivers."

The campaign brings festive charm and humour to life through three distinct ads; In 'Chef', the precocious Kate rattles off a complex Brussels sprouts recipe to her bemused family, as her way to mask the flavour; 'Quiz Night' sees Dad playing the game ‘Heads Up’ and misinterpreting the clue 'people kiss under you' as him being a 'bus shelter' rather than a piece of mistletoe; and 'Christmas Party' features Mum trying to dodge questions about whether she made the impressive spread herself, conveniently 'hearing the doorbell' rather than admitting it's all from SuperValu's Signature Tastes range.

"What makes these ads special is their ability to showcase real Irish family moments with a playful twist while delivering SuperValu's strong value message," commented Kris Clarkin, creative director at Boys + Girls. "Each spot feels authentic and warm, while highlighting the quality and value that SuperValu offers this Christmas. 

The campaign launches mid-November across TV and BVOD platforms and will run throughout the festive period, building on SuperValu's successful 'Real Savings' campaign from earlier this year.