SuperHeroes Launches Gen Z Collective 'The Robins'

Six months of intense preparation, research, and over a hundred interviews with candidates, SuperHeroes has launched the Robins, a modern day Gen Z panel and collective.

Advertisers can only really be relevant with Gen Z if they're talking with them, so SuperHeroes took action. The agency assembled a super diverse collective of artists, TikTokers, entrepreneurs, activists, philosophers, designers, and other opinionated young adults. They’ll be the eyes and ears helping build a bridge between brands and the people who love them.

Here are four great reasons to talk to the Robins:

#1: Is This a Thing? 

Find out what’s cool, what’s not. And what is important for them? Robins help evaluate current trends and pop culture in a focus group setting and share their insights and thoughts on what is going on in their lives. 

#2 Show & Tell

Get a visual journey into Gen Z’s mind and culture. Each Robin applies their creative skills to visualize and capture specific trends or elements of their lifestyle.

#3 Sorry Not Sorry

You want to test out that new product or campaign idea before launch. Ask the Robins for their unfiltered feedback. Maybe you’ll need a hug after?

#4 BFF

Maybe you’re not looking for a long term commitment, but just want someone to bounce ideas off of. The Robins can be reached via group chat or a video call, perfect for quick  and spontaneous insight gathering.

SuperHeroes has brought together two groups of 30-40 Robins: one with Robins from all over the USA, and one with Robins from all over Europe. Find more on hellorobins.com.