Superhero Babies Demonstrate the Power of Soft for Fairy

Leo Burnett London has unveiled its latest ad for Fairy Non-Bio’s ‘The Power of Soft’ campaign.  The campaign celebrates the incredible emotional power that moments of softness can hold over us all.

The ad, titled ‘Superhero Baby’, shows that even though there are many things babies and young children cannot do, their secret, special power is the incredible hold they have over their parents, and the powerful bond between mother and child.  Fairy Non-Bio understands the power of soft and, being voted no.1 laundry brand for sensitive skin, it is perfectly placed to help mums wrap their little superheroes in softness from head to toe.

Superhero Baby is running as a 30 second film in the UK and Republic of Ireland. The TV ad was written and art directed by Blake Waters and Steve Robertson, and directed by Jake Mavity at Tantrum.