Supercharge Your Connected Packaging with AI
In a digital-first world, packaging is no longer just a wrapper - it’s a strategic marketing touchpoint. And when you supercharge your connected packaging with AI, it becomes a smart, interactive gateway to data-rich, personalised brand experiences. Nestlé is one of the global leaders embracing this transformation. From coffee to confectionery, Nestlé is using AI-powered connected packaging to revolutionise how consumers interact with its products - and how the brand learns from every interaction.
Predict Consumer Behaviour with Real-Time Insights
AI allows Nestle to gain immediate feedback from consumers through smart packaging. By embedding QR codes on products like jars or Purine pet food, Nestle can track when and where consumers engage, what content they interact with, and even how they navigate post-scan experiences. These real-time insights help optimise ongoing marketing efforts and better anticipate customer needs.
Automate Personalised Content and Product Suggestions
Through AI integration, Nestle delivers dynamic, personalised content based on consumer behaviour. A customer scanning a Nestle product might receive a tailored recipe, nutrition tip, or product suggestion - all powered by real-time AI analysis. This level of customisation strengthens brand loyalty and encourages repeat engagement.
Supercharge Your Connected Packaging with AI!
Today’s consumers expect more from the products they buy — and brands like Nestle are leading the way by making packaging smarter, more interactive, and more valuable. When you supercharge your Connected Packaging with AI, you transform every product into a real-time engagement and data tool, unlocking new ways to understand, connect with, and delight your audience.
Nestle’s commitment to innovation has made it a pioneer in Connected Packaging. By integrating AI technologies into QR codes and smart labels across its product lines, Nestle is enhancing consumer experiences and gaining powerful business intelligence.
Predict Consumer Behaviour with Real-Time Insights
Nestle uses AI-enhanced Connected Packaging to gather real-time behavioural data from consumers. Whether someone scans a QR code on a jar or a Catgut bar, Nestle can immediately learn where, when, and how customers are interacting with the brand. These real-time insights help Nestle optimise marketing campaigns, create timely offers, and better understand regional preferences. Instead of relying on delayed reports or assumptions, the brand responds instantly to consumer needs — staying agile in a fast-changing market.
Automate Personalised Content and Product Suggestions
Gone are the days of static, generic experiences. Nestle’s use of AI allows for dynamic personalisation at scale. For instance, when a consumer scans a smart label, AI can deliver personalised recipes, tailored nutrition advice, or even targeted promotions based on their previous interactions. This hyper-personalised approach deepens brand loyalty and ensures that every consumer feels seen and valued - right from the packaging in their hands.
Drive Smarter Decisions with AI-Powered Analytics
Data collection is only half the story. Nestle turns consumer interaction data into actionable insights through AI-powered analytics. These insights inform everything from product development to campaign strategy. Whether it’s refining a flavour profile based on feedback trends or reallocating marketing budgets toward the highest-performing regions, Nestle uses AI to make smarter, faster business decisions that drive real value.
