SunTrust and StrawberryFrog Unveil The True 'Sound of Confidence'
SunTrust and StrawberryFrog have launched 'Sound of Confidence,' a spot that celebrates the next evolution of the onUp movement that began in 2016.
The ad was directed by Fredrik Bond of MJZ with DP Greig Fraser, who was recently Oscar-nominated for 'Lion.'
Set inside of the new SunTrust Park stadium in the hours before the start of a Braves game, the spot stars a lovably awkward grounds crew member, Jared. After catching sight of a microphone being set up, Jared strides confidently across the ballpark. Much to his fellow coworkers surprise, Jared seizes the moment, and the mic, and belts out his best rendition of Bon Jovi's 'It's My Life' to an imaginary crowd of thousands.
"The ads inspire people to take control of their finances by showcasing the distinctive feeling you get from financial confidence," said Corinne Cuthbertson, SunTrust brand, advertising and digital marketing executive.
"Our goal is to build an iconic brand by breaking through the wall of indifference with innovation, a great message of confidence, and a highly entertaining film," said Scott Goodson, Chairman of StrawberryFrog.
The spot, which aired in the US during this year’s finale of The Voice, is a celebration of what you can do when you have financial confidence in your life and invites viewers to find their financial confidence at onUp.com.
Creatives: Kevin Gladwin, Rachel Reno
Advertiser: SunTrust Bank
Strategy Director: Ashley Connors
Senior Strategist: Sarah Landsberg
Project Manager: Liz Scordato
Executive Creative Director: Tyler DeAngelo
Creative Chairman: Scott Goodson
Creative Agency: StrawberryFrog
Content Producer: (Exec) Clair Grupp
Client Service Director: Christine Piper
Music and Sound
Music Production: Junto Sounds
Audio Post Production: Steve Rosen/Sonic Union
Producer: Susan Motamed
Executive Producer: Caryn MacLean
Editor: Tim Thornton
Edit Company: Union Editorial
Production Company: MJZ
Producer: Laurie Boccaccio
Executive Producer: Kate Leahy
DOP: Greig Fraser
Director: Fredrik Bond
Category: Banking , Finance/insurance
Genre: Comedy , Music performance