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Creative

SunTrust and StrawberryFrog Unveil The True 'Sound of Confidence'

The ad was directed by Fredrik Bond of MJZ with Oscar-nominated DP Greig Fraser

SunTrust and StrawberryFrog Unveil The True 'Sound of Confidence'

SunTrust and StrawberryFrog have launched 'Sound of Confidence,' a spot that celebrates the next evolution of the onUp movement that began in 2016. 

The ad was directed by Fredrik Bond of MJZ with DP Greig Fraser, who was recently Oscar-nominated for 'Lion.'

Set inside of the new SunTrust Park stadium in the hours before the start of a Braves game, the spot stars a lovably awkward grounds crew member, Jared. After catching sight of a microphone being set up, Jared strides confidently across the ballpark. Much to his fellow coworkers surprise, Jared seizes the moment, and the mic, and belts out his best rendition of Bon Jovi's 'It's My Life' to an imaginary crowd of thousands. 

"The ads inspire people to take control of their finances by showcasing the distinctive feeling you get from financial confidence," said Corinne Cuthbertson, SunTrust brand, advertising and digital marketing executive.

"Our goal is to build an iconic brand by breaking through the wall of indifference with innovation, a great message of confidence, and a highly entertaining film," said Scott Goodson, Chairman of StrawberryFrog.

The spot, which aired in the US during this year’s finale of The Voice, is a celebration of what you can do when you have financial confidence in your life and invites viewers to find their financial confidence at onUp.com.  

Client

Advertiser: SunTrust Bank

Creatives: Kevin Gladwin, Rachel Reno

Creative Agency

Creative Agency: StrawberryFrog

Executive Creative Director: Tyler DeAngelo

Creative Chairman: Scott Goodson

Strategy Director: Ashley Connors

Project Manager: Liz Scordato

Content Producer: (Exec) Clair Grupp

Senior Strategist: Sarah Landsberg

Client Service Director: Christine Piper

Production Company

Production Company: MJZ

Executive Producer: Kate Leahy

Director: Fredrik Bond

DOP: Greig Fraser

Producer: Laurie Boccaccio

Offline

Edit Company: Union Editorial

Editor: Tim Thornton

Producer: Susan Motamed

Executive Producer: Caryn MacLean

Music

Audio Post Production: Steve Rosen/Sonic Union

Music Production: Junto Sounds

Category: Banking , Finance/insurance

Genre: Comedy , Music performance