Sunday Gravy Adds Sorbent to Its Growing Client Roster

Sorbent is iconic when it comes to Aussie bums, providing the highest quality toilet tissue products since 1952. Renowned for its softness and reliability, Sorbent’s legacy is woven into the daily routines of countless families, serving as a nostalgic reminder that sometimes, the simplest conveniences hold the greatest significance.

Victoria Panayiotou, marketing manager said, “We see in Sunday Gravy the perfect partner to elevate our brand in a way that’s both creatively fresh and true to our longstanding commitment to delivering an emotionally led story around our key strengths.”

Anna Camuglia, general manager said, “Sorbent chose Sunday Gravy because they saw in us the same values that have kept their brand beloved for generations—an unwavering dedication to creating genuine moments of comfort, with a dash of unexpected creativity.”

The appointment is effective immediately.