Suja Life Appoints BarkleyOKRP as Creative Agency of Record

Suja Life has named BarkleyOKRP as its lead creative agency of record following a review. The agency will handle all creative work for the brand starting in January 2025.

“We are thrilled to partner with BarkleyOKRP as our first-ever agency of record,” said Saxon Seay, chief marketing officer at Suja Life. “As a dynamic and growing house of brands, this collaboration marks a significant step forward in strengthening our market presence and accelerating our vision. With their deep expertise in brand strategy and creative execution, we are confident they will help us unlock new opportunities, elevate our storytelling and drive impactful growth across our portfolio."

Suja Life leads the nation in organic and cold-pressed juices and shots with a growing portfolio of brands, including Suja Organic, Vive Organic and Slice, which will be reintroduced to the market in 2025 with a fresh look and revamped formula featuring pared-down, clean ingredients. Suja Life is a fast-growing, innovative brand dedicated to offering beverages that provide incremental health benefits with low sugar and clean ingredients.

“It's rare to find a client who offers you the opportunity to launch an entire category, support a wildly growing brand and help bring brand new products to the market—this relationship is the holy grail,” said Katy Hornaday, chief creative officer at BarkleyOKRP. “Even during the pitch process, it became clear the Suja team has incredible backgrounds and experience, but they are also open and excited for collaboration. We can't wait to create work that's honest, audacious and ‘a little off’ for these brands.”

Suja Life began the agency search process in the fall of 2024 and retained the services of Joanne Davis Consulting to manage the process.