Sugar’s Smith draws crowds for Nestle Pure Life

Sugar Film Production director Chris Smith entices unsuspecting passers-by with fizzy hydration the new :15 “Irresistibly Bubbly,” for Nestle Pure Life out of Publicis. The spot, shot in Barcelona, features a woman opening a bottle of Nestle Pure Life Sparkling Water on a park bench, attracting every park-goer in a two-mile radius - including a baby in a stroller. This project falls on the heels of a series of other project runs with Smith that include a Shell project with JWT and a Bridgestone spot for The Richards Group.

 

Notes Sugar Executive Producer Tony Miglini: “It is always an exciting challenge to take on an international shoot and it’s a pleasure shooting in Spain. The idyllic location combined with the collaborative and trusting agency and client made for a great experience for EVERYONE.”

 

The sparkling variety of Nestle’s Pure Life bottled water line, launched in 2010, encourages customers to recycle their bottles. To further the brand’s environmental initiatives, Nestle’s Chairman Peter Brabeck has also recently embarked on a campaign to raise awareness about the world’s looming water crisis.