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Sue Bird, Candace Parker and Stephen Curry Return for CarMax's Latest Campaign


CarMax spots from The Martin Agency highlights how customers can feel confident buying or selling a car

Sue Bird, Candace Parker and Stephen Curry Return for CarMax's Latest Campaign

The Martin Agency has launched its latest work for CarMax featuring Sue Bird, Candace Parker and Stephen Curry. 

As in years past, Stephen is a good sport allowing Sue and Candace’s skills and accomplishments to shine through, often at his expense in the new campaign, 'One on One'. The campaign focuses on all the ways CarMax customers can feel confident and empowered when buying or selling a car.

This recalls back to CarMax's viral commercial in 2021 that was hailed at the time as a 'new standard' in elevating female athletes and racked up millions of views. 

That commercial created a conversation calling for more brands to invest in female athletes, which is what CarMax, the Official Auto Retailer of the WNBA, continues to do with a mission to drive equity for all and elevate the popularity of the league.  

Check out the other spots here


Agency / Creative
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Genres: People, Dialogue

Categories: Cars, Automotive

The Martin Agency, Fri, 17 Feb 2023 15:30:48 GMT