Subway Launches 'Live Fresh, Eat Fresh' Healthy Lifestyle Campaign

 

 

This week SUBWAY launches a campaign promoting low fat subs as a healthy choice for a fit and active lifestyle.

 

The concept behind the campaign is that 'those that live fresh, eat fresh', targeting those who work hard, play hard and want tasty, satisfying, healthy fast food.

 

McCann London has created a set of TV ads to increase public awareness of SUBWAY's nine healthy subs, each containing less than 5 grams of fat. In the 30” and 10” ads - which will run for one month in the UK and Ireland - jaunty, quick tempo music accompanies lighthearted vignettes of people going about their lives with energy and enthusiasm.

 

A man charges up the stairs instead of taking a lift; a woman runs up an escalator, bags flailing; a suited man rushes for a taxi; and an arty girl on a bike overtakes a keen cycling enthusiast as the narrator tells us that 'for some people, their chosen sport is life'.

 

The fuel for these front foot forward types isn't typical fast food, but a low fat, good for you, SUBWAY sub.

 

Manaaz Akhtar, Head of Marketing for SUBWAY® stores in UK & Ireland says: “Some people really do enjoy food on the go; for its tastiness, its convenience and its value. People who want to kickstart a healthier lifestyle can do so with our Low Fat Range, it offers a delicious choice of nine subs - all of them are less than 5 grams of fat and contain under 370 calories each. The message is clear - it’s time to expect better from fast food!”

 

McCann's Phil Jackson, planning partner on Subway, says: “We knew that it was time to really look at what made Subway great and shout that proudly from the rooftops. The truth is that Subway is a simple way to eat well. There are a load of great tasting, generous salad-filled subs that are low in fat and calories. Which consumer wouldn’t want that?

 

Click the link to view the ad http://bit.ly/GLvvEB

 

Credits

Creative Directors: Matt Crabtree & Simon Hepton

Art Director: Javier Gomez

Copywriter: Mike Oughton

Account Director: Hatty Day

Agency Producer: Claire Amos

Director: Jason Smith

Producer: Nicci Power

Editor: Ben Harrex at Final Cut

Post Production: MPC & Chrome

Sound Design: Tim Sutton at Chrome

DoP: Daniel Trapp