Strongbow Cider Is a Force of Nature in New Campaign

Strongbow cider shows it's ‘A Force of Nature’ in a fun new international campaign repositioning the brand for international growth.

The campaign shakes up the cider category by showing the badass intensity of nature - a force that goes into making Strongbow cider so boldly refreshing and delicious.

In a cider category focused on beautiful orchards and sunny skies this campaign is different - a comedic, raw and metaphorical take on nature, which demonstrates how refreshing things come from resilience.

The campaign supports the brand’s Gold Apple, Red Berry and new low calorie Ultra Dark Fruit Cider by dramatising the intense process its fruit ingredients go through to become delicious cider.

It will be launched in global markets including Mexico, Canada, Australia, Vietnam, Romania across OOH, Digital, TV and social.