senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Streetwear Brand Starter Gets into the Sandwich Game with Iconic Jimmy John’s Collab

23/10/2023
Advertising Agency
New York, USA
121
Share
Campaign from VaynerMedia sees launch of Jimmy John’s x Starter limited-edition jacket in time for National Sandwich Day

On National Sandwich Day – Friday, November 3 – Jimmy John’s celebrates both flavour and fashion in one delicious drop: the Jimmy John’s x Starter limited-edition jacket. Perfect for connoisseurs of the finer things in life – drip and sandwiches – this iconic Starter jacket is Jimmy John’s first-ever collaboration with a high-end streetwear brand and gives a nostalgic nod to 90’s fashion. With the mission to help fans look good and do good, Jimmy John’s will donate all proceeds from jacket sales to the Jimmy John’s Foundation, a proud partner of the Boys & Girls Clubs of America.

“Jimmy John’s fans are crazy about our sandwiches – and now they have something new to crave with these high-fashion, limited edition jackets,” said Jimmy John’s chief marketing officer Darin Dugan. “Starter was a quintessential part of '90s culture and now that the brand is back and hotter than ever, we can’t wait to see how our one-of-a-kind jackets are styled on the street. Knowing that 100% of the proceeds help the important work of Boys & Girls Clubs of America, makes this drop even more meaningful.” 

The exclusive jacket will be available for purchase on the Jimmy John’s Online Store for $150 beginning on Friday, November 3. A lucky few JJ’s Freaky Fast Rewards members will receive early access to jackets before they sell out freaky fast. 

The idea came from the team at VaynerMedia.

Brand
Agency / Creative
SIGN UP FOR OUR NEWSLETTER
Work from VaynerMedia North America
Reason to Move: Vampire
Opendoor
02/10/2024
7
0
Giants Fans Love LA
Booking.com
09/07/2024
46
0
Cardinals Fans Love Chicago
Booking.com
09/07/2024
15
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0