Straight Talk Wireless Gives It to You Straight with Ads Featuring Jim Gaffigan

Straight Talk Wireless, a leading no-contract wireless carrier sold exclusively at Walmart, Walmart.com and StraightTalk.com, today announced a new ad campaign featuring comedian Jim Gaffigan. 

The spot from FCB New York marks Straight Talk’s first live-action campaign in four years, and highlights the brand’s new family plans, which offer discounted rates for customers adding one or more additional lines to their qualifying Straight Talk plans. Finally, sharing with the family – or anyone – is easy.

“Jim's comedy and work ethic embodies who our customer is: observant, hard-working, a little bit skeptical of something that might seem too good to be true, and loves to talk about their family,” said Cheryl Gresham, chief marketing officer of the Verizon Value organisation. “We immediately thought of Jim as the perfect partner to explain the value in our new plans and to do it in a really entertaining way."

The creative is developed by ad agency FCB NY and features Jim taking over a Walmart store to do stand-up and connect with shoppers – showing the benefits of “using” their loved ones to save on wireless. The :30 video is airing now on all major networks/platforms.

With Straight Talk’s new family plans, more lines equal more savings. Multiline discounts are available on the best-selling Silver Unlimited plan, which includes 5G unlimited high-speed data, 5GB of hotspot, and unlimited calling to Canada & Mexico, ensuring consumers never have to compromise when looking for value. Available exclusively at Walmart, Walmart.com, and StraightTalk.com.  Straight Talk is a great option for people who want the freedom of no-contract plans, and access to America’s most reliable 5G network* at a low price.