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Stevie Wonder Joins #SpeakYourVote Movement

23/10/2024
Advertising Agency
Los Angeles, USA
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Civic Wisdom Foundation, David&Goliath and industry creators movement aims to mobilise gen z and millennial voters

In a time when every vote counts, the #SpeakYourVote movement highlights the power and influence of the nearly 113 million eligible voters from gen z and millennials, who together represent almost half of the total voting population. Their voices are crucial to shaping the nation’s future; however, historically, voter turnout among these groups has been low, and this campaign aims to change that by creating a platform where art meets activism.

The Stevie Wonder #SpeakYourVote #OpenVerseChallenge is an innovative way for artists of all backgrounds and generations to get involved. Using TikTok’s 'Duet' feature and/or the 'Remix' feature on Instagram Reels and YouTube Shorts, participants can record their own verse, inspired by Stevie Wonder’s call to action. These short, creative clips allow users to express what voting means to them and encourage their followers to engage in the democratic process.

With Stevie Wonder’s legendary influence and the viral nature of social media, the campaign hopes to inspire millions of young people to get registered, get informed, and get to the polls. Whether it's about justice, equality, climate change, or the economy, the #SpeakYourVote movement is about harnessing the collective voice of a generation for positive change.

Dr. Shannon Arvizu, founder of Civic Wisdom Foundation, who initially launched #SpeakYourVote in partnership with purpose-driven creative agency David&Goliath and a diverse group of industry creators including Van’s General Store, Union Editorial, Barking Owl, and Spacedog Co stated: “A lot of young people today are turned off by divisiveness. They want to work towards common ground, as Stevie Wonder invites us in to his heartfelt track.”

To join Stevie Wonder’s #SpeakYourVote #OpenVerseChallenge visit the #SpeakYourVote TikTok, Instagram, and/or YouTube page.

This nonpartisan #SpeakYourVote initiative aims to educate, inspire, and mobilize young voters, with a goal of registering 50,000 new voters nationwide. Visit www.speakyourvote.com to check your voter registration status, find polling places, and register to vote.

Stevie Wonder is one of the most celebrated and iconic figures in popular music.  At the age of 12, he was the youngest recording artist to achieve a #1 single with “Fingertips, Part 2”, and also the first to simultaneously reach #1 on Billboard’s Hot 100, R&B Singles and Album Charts. To date he has amassed 49 Top Forty singles, 32 #1 singles and worldwide sales of over 100 million units. Stevie has won 25 Grammy Awards, the Grammy Lifetime Achievement Award, a Golden Globe and an Academy Award, and Stevie’s iconic album, Songs In The Key of Life, is archived in the National Recording Registry of the Library of Congress, for its cultural, historic and aesthetic significance.

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