Steve Madden's Hot Air Balloon Takes to Nashville Skyline

The Berry and Steve Madden have partnered up to continue riding the Viral VFX content trend (which was arguably set by The Berry themselves 😉) to announce the arrival of a new store in Nashville. Together, they have created an eye-catching film which combines iconic Steve Madden products with downtown Nashville skylines.

Steve Madden has revolutionised the shoe industry by merging years of experience with unique and creative designs. Quite similarly, The Berry continues to bring fresh, trend-setting creativity and content to the advertising world; putting brands, like Steve Madden, on the global stage with viral-styled filmmaking. 

And, it works!

The Berry’s viral VFX film features a branded Steve Madden Hot Air Balloon that is carrying one of the famous, yet larger-than-life, Rocky boots, which flies over Nashville’s Cumberland river. Another jumbo Rocky boot stands proudly on the notable John Seigenthaler pedestrian bridge below.

A pair of Steve Madden Rocky Boots were sent all the way from NYC to The Berry in London where the VFX team manipulated the boots into 3D models using a combination of photogrammetry and traditional 3D modelling methods. The boot was photographed from multiple angles under even lighting, and then these images were stitched into a 3D model with legitimate textures. Sections of the boot were then cleaned up, giving the sole and metal buckles a makeover to guarantee a flawless end result.

Once the modelling process was finished, the boots were ready to be attached to the CGI balloon and animated into the scene. As the boots make their visible mark on the city, realistic sounds and ambience of downtown Nashville can be heard, and the sound of the signature hot air balloon firing up brings the audience right into the film’s atmosphere.

Steve Madden is NOW OPEN at The Mall at Green Hills in Nashville, Tennessee! And The Berry are proud to have left a far-reaching footprint on their doorstep.