Steve Harding Joins Collaborate Advisory Board

Global experiential agency Collaborate has announced the appointment of Steve Harding to its advisory board – effective immediately.

His task is to support, challenge and advise Collaborate as the agency strategically plans its next step in evolution. He will also help position Collaborate on the worldwide stage.

Steve has an excellent track record as a global transformation business leader, driving international growth across sectors and markets – with innovation at the core. He has worked both client and agency side, founded and sold an activation agency, and built a successful career at WPP, latterly as global CEO at Geometry Global.

Ben McMahon, founder and managing director, Collaborate Global said, “Clients are recognising the value of experiential as people worldwide have a growing desire to engage with brands face to face. Hunger for shared experiences and human connection has never been stronger. Steve brings us a distinct expertise and strong business experience as we grow together with our clients in new spaces.”

Ben added, “Steve’s one of smartest people in the business - and great fun. I’m delighted he’s joining us.”

Steve Harding commented, “Ben and the team have been on my radar for some time. Collaborate is unique: innovative, progressive and human at heart. The creative, client partners and unwavering focus on producing magical experiential events are world class. The agency is packed with highly talented, passionate people with a collective desire to continue the growth curve on the international stage. Thrilled to be invited to the adventure.”