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Creative in association withGear Seven
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Stephen Hawking’s Message for RLSB

06/12/2012
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‘Everybody Technology’ campaign by BBH

 

Technology allows us to do more, experience more and achieve more. But currently the benefits aren’t universally shared. Mainstream products are too often designed without disabled users in mind. 
RLSB have created the Everybody Technology initiative to raise awareness of the issue by encouraging technology developers to serve the needs of people with disability, promoting their inclusion and realising their potential. 
 
In a single, gradual camera move back, BBH reveals many different people sat in chairs, changing one after another. They are men, women and children, from different cultures, backgrounds and disabilities, who all appear to be speaking the words of Professor Stephen Hawking’s call for Everybody Technology.
 
The film featured volunteers of all abilities, including a true example of someone who has benefited from Everybody Technology. Matt Goodsell is a sufferer of cerebral palsy, yet communicates fantastically via an iPad. 
 
 
Credits
 
BBH Creative Team: Kimberley Gill & Mareka Carter
BBH Producer: Roz Prentice
BBH Team Director: Brenda Frixa
BBH Strategy Director: Agathe Guerrier
 
Production Company: Ivory
Director: Dan Lowe
Producer: Rowland Kimber
DoP: Carl Burke
Post Production: Framestore
Editor/Editing House: Dan Lowe
Music:  Nick Graham-Smith (Pendulum Music)
Sound: Factory Studios
Typographer: James Townsend
 
 
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