Step Into Recovery Mode with Active Recovery Brand OOFOS
OOFOS, the Boston-based global leader in Active Recovery footwear, this week unveiled a new brand campaign focused on the core mission of the brand – to make people feel better.
OOFOS thrive through movement, appealing to a discerning audience. OOFOS has always prioritised tangible recovery results and functionality, offering lasting relief with every step. These true recovery benefits that come from the brand’s completely unique proprietary technology, called OOfoam have been proven and backed by research and experienced by consumers. They are now highlighted at every brand touchpoint with the new 'Feel the OO' campaign.
Created in partnership with creative agency of record, CALLEN, the new transcendent ad spots display a visual representation of both the physical and emotional feeling of reprieve associated with the active recovery benefits of OOfoam, embracing weightlessness as a metaphor for the cutting-edge technology that merges scientific breakthroughs with everyday wear and function. This weightless feeling you get from OOfoam differentiates OOFOS from other brands in the market as the ultimate footwear to make you feel better, faster.
"When it comes to active recovery there are no brands that can hold a candle to what OOFOS is doing. They are the go-to choice of pro athletes, everywhere. The problem is most regular people have never heard of them,” says Craig Allen, founder and CCO, CALLEN. “With this work we wanted to make them synonymous with that feeling of ultimate relaxation and relief. What better way to bring that to life than showing people literally relaxing to the point of levitation. Scary at first, but beautifully amazing in the end."
The campaign will appear across numerous channels including broadcast, social and digital platforms, with several spots appearing throughout the NBA Conference Championships and the Tony Awards. Campaign visuals will also appear across OOFOS digital channels along with an accompanying social roll out.
