State Farm Salutes Exceptional Talent of Caitlin Clark in Spot from The Marketing Arm

With the start of March Madness, State Farm is releasing a new national television commercial saluting the exceptional talent of Caitlin Clark.

Titled 'Covering Greatness,' the spot showcases remarkable feats performed by Caitlin, both on and off the court during games, with teammates, family members and fans.  Voiced over by Hall of Famer Lisa Leslie, herself a former Player of the Year, copy asks, “What does it take to achieve greatness, to rewrite history and go places no athlete has ever gone?” The answer is passion, heart and a community that’s there for you every step of the way. For Caitlin, that community also includes State Farm, who is proud to witness and cover greatness.

The :30 spot debuts during CBS’ coverage of the NCAA tournament. It was created by TMA (The Marketing Arm). 

'Covering Greatness' is the latest example of State Farm’s continuing support of Caitlin. Earlier this year, State Farm celebrated Caitlin’s accomplishments during Senior Day with a surprise visit from Maya Moore and a custom-made jacket from designer Kristin Juszczyk. And more support is planned for Caitlin and women’s sports.