State Farm Football Campaign from TMA Features Patrick Mahomes, Coach Andy Reid and Travis Kelce

With the start of the 2023-24 NFL season, State Farm is debuting its new football campaign. 

The new campaign, created by TMA (The Marketing Arm), features Jake from State Farm in a series of humorous spots interacting with Patrick Mahomes, Coach Andy Reid and Travis Kelce. The spots show how State Farm helps score an affordable price when you bundle home and auto insurance with the Personal Price Plan.

The first two new commercials in the campaign, 'Combo Meal' and 'Mantra', will debut during the 2023 NFL season opening game between the Kansas City Chiefs and the Detroit Lions.

In Combo Meal, Jake from State Farm and Patrick Mahomes demonstrate to Coach Andy Reid how bundling home and auto insurance works just like a fast food combo meal, but Coach Reid might be more interested in the food than the lesson. In Mantra, Patrick Mahomes and Jake from State Farm team up to reveal that “bundling home and auto” is the new locker room Mantra that will kick off their triumphant season.

"'MaAuto' the third spot in the campaign, will debut on Sunday, Sept. 17 during the Kansas City Chiefs vs. Jacksonville Jaguars game. In the spot, Jake from State Farm and Patrick Mahomes try to convince Travis Kelce to change his last name to MaAuto for the sake of becoming “the best 'home and auto' bundle in the league” - Mahomes and MaAuto.

Media partner highlights include Whistle Sports, Bleacher Report, Wave Sports + Entertainment - New Heights with Jason and Travis Kelce, DraftKings, Big Ten Network, ESPN, and Spotify.