Peach
dlmdd
liahome
Wake The Town
Amnemonic
Stuck in Motion
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

State Farm and The Marketing Arm Jazz Up Your Bath Time with ‘Jazz Bath: The Bath Bomb Sessions'

ADD TO COLLECTION

CD features six original songs from Yessian Music which are currently streaming on Spotify and available on CD

State Farm and The Marketing Arm Jazz Up Your Bath Time with ‘Jazz Bath: The Bath Bomb Sessions'

Recently, State Farm released a commercial featuring Jake from State Farm and Patrick Mahomes, sharing very personal information about his post game recovery method.  It was Mahomes' attempt to qualify for State Farm's new Personal Price Plan.  The end of the spot, 'Bath Bomb', also introduced a jazzy new character, Jeff The Equipment Manager, complete with mullet and jazzy saxophone.  Well, the spot became a hit among viewers, as they took to social media to voice their likes and the need for a relaxing "Jazz Bath" of their own.

So, State Farm and its creative agency partner, TMA (The Marketing Arm) came up with an idea to extend this excitement by producing a special CD - 'Jazz Bath:  The Bath Bomb Sessions' - which is now available to consumers for free while supplies last at https://myjazzbath.com.  The CD features six original songs which are currently streaming on Spotify.  There's even a specially produced online video to help promote the CD, which includes a Jazz Bath Hotline (1-866-JAZZ-BATH).  TMA created the video and also worked with a team of professional musicians to compose and produce the songs.

Taken together, this is a clever demonstration of how a brand/agency partnership can capitalize on a moment to create cultural resonance for a brand.

video
Jazz Bath: The Bath Bomb Sessions

CREDITS

Music / Sound
Agency / Creative
Production
Editorial

CREDITS

Music / Sound
Agency / Creative
Production
Editorial
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: Music performance

Categories: Finance, Insurance

Elvove Associates, Wed, 23 Nov 2022 08:25:00 GMT