Starbucks Reintroduces Itself to the World with the Perfect Sip

Starbucks announces the launch of a new campaign entitled 'Hello Again,' which reintroduces the iconic brand to the world as The Starbucks Coffee Company. Developed in partnership with Anomaly and driven by AC/DC’s Thunderstruck, the campaign underscores Starbucks’ commitment to personal interactions and the in-store coffee experience.

The 90-second spot opens with a Starbucks location lighting up as baristas prepare for the day. As the music picks up, so does the day and the perfectly made Starbucks drinks. 'Hello Again' seeks to reintroduce the brand’s story and identity to consumers, promising that “the Starbucks you love is ready.”

The campaign first debuted on broadcast during Fox’s Pre-Game Show on Sunday, February 9th ahead of the 2025 Super Bowl.