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Star-Studded Cast, Fans and Legendary Players Come Together for NBA's 75th Anniversary

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Directors The Malloy Brothers and Translation LLC team up with Sonic Union on 'Playoffs on NBA Lane' featuring Issa Rae and Ben Stiller

Star-Studded Cast, Fans and Legendary Players Come Together for NBA's 75th Anniversary

Set in the fictional neighborhood of NBA Lane, “Playoffs on NBA Lane,” directed by the Malloy Brothers for agency Translation LLC, follows NBA fans and legends as they descend upon the neighborhood arena in preparation for the 2022 NBA Playoffs presented by Google Pixel. As the children of the neighborhood make their way to the game on the 'Hoop Bus', NBA broadcasters from past, present and around the world welcome fans to this special community where everyone gathers together to watch another NBA postseason. Creative sound company Sonic Union channeled basketball enthusiasm and energy into music supervision and clearance, sound design and mix for the iconic project. 

From NBA legends Reggie Miller and Chris Webber’s anticipation for tip-off to actors and producers Issa Rae and Ben Stiller celebrating from afar, the familiar faces and names around the arena each agree on one thing, “I love this game.” In the arena, the show is all about the stars on the court ready to compete in the playoffs, including Golden State Warriors’ Stephen Curry, Chicago Bulls’ DeMar DeRozan, Dallas Mavericks’ Luka Dončić, Philadelphia 76ers’ Joel Embiid, Cleveland Cavaliers’ Darius Garland and Memphis Grizzlies’ Ja Morant. Fittingly, the film is set to iconic theme songs as well as instrumentals of “Trophies” by Drake with Young Money, as each NBA team embraces the singular goal of the postseason. 

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Brand/Client: NBA

Campaign: 2021 75th Anniversary NBA Lane

Spot Title: “Playoffs on NBA Lane”

Chief Marketing Officer: Kate Jhaveri

Senior Director of Marketing & Advertising: Katie Papelian

Senior Advertising Manager: Alexander Wood

International Advertising and Content Manager: Matt Halliwell

Advertising Associate: Caroline Abrams

Creative Consultant: Rudy Crew

Senior Vice President, Entertainment and Player Marketing: Michael Levine

Senior Manager, Entertainment and Player Marketing: Avi Nussubaum

Senior Manager, Entertainment and Player Marketing: Randye Rand

Senior Manager Content Promotions and PSAs: Cory Zalewski

Agency: Translation

Chief Executive Officer: Steve Stoute

President: Ann Wool

Head of Client Services: Susanna Swartley

Executive Creative Director: Jason Campbell

Creative Director: Mina Mikhael

Creative Director: Steve Horn

Art Director: Alyssa Lee

Copywriter: Marisa Valente

Head of Integrated Production: Alison Hill

Senior Producer: Lee Nichnowitz

Junior Producer: Ashley Pineda

Chief Strategy Officer: Sandi Preston

Group Context Director: Joel Rodriguez

Strategy Director: Eric Lopez

Context Strategist: Alex Glaum

Senior Account Director: David Mintz

Account Supervisor: Taylor West

Account Executive: Victoria Jean-Pierre

Sound Design & Mix: Fafu Pfafflin

Media Agency: Mediahub

Production Company: Superprime

Director: The Malloys

Managing Director: Rebecca Skinner

Executive Producer: Charlotte Woodhead

Managing Director / Sales: Michelle Ross

Head of Production: Matt Sanders

Producers: Alexandra Lisee, Sally Hanson & William Green

Production Supervisor: Danielle Billman

Director of Photography: Ross Giardina

Editorial Company: RPS

Head of Production / Executive Producer: Justin Kumpata

Senior Producer: Cynthia Laplaige

Editor: Jamie Foord

Assistant Editor: Michael Shugarman

Editor: Aaron Tompkins

Assistant Editors: Austin Valenti & Ollie Nevin

Senior Cutting Assistant - Social: Ollie Nevin

After Effects: Alex Scott

Managing Director: Eve Kornblum

VFX Company: Parliament

Sound Design & Mix: Sonic Union

Sound Designer/Mix Engineer: Steve Rosen

Sound Designer/Mix Engineer: Rob DiFondi

Sound Designer/Mix Engineer: Rob Ballingall

Audio Post Studio Director: Justine Cortale

Genres: People

Categories: Events, Sports and Leisure

Sonic Union, Tue, 05 Apr 2022 08:12:57 GMT