Stadium Signs Director Duncan Winecoff for U.S. Representation

Stadium is pleased to announce the addition of acclaimed director Duncan Winecoff to its U.S. commercial roster. Known for his unique ability to bring a refined depth and visual style to each project, Duncan has directed compelling campaigns for global brands such as Porsche, BMW, Canon, Oura, Sephora, New Balance, Mcdonalds and more. His recent work, including a campaign for Mcdonalds and Faherty, exemplifies his talent for creating visuals that resonate deeply, engaging audiences without overstatement.

Raised between Nova Scotia and Ojai, California, in a family of Tibetan Buddhists, Duncan’s background instilled in him a profound sense of authenticity and reflection. His journey to directing began in New York City, where he explored filmmaking alongside his brother, renowned DP and photographer Stuart Winecoff. This collaborative, self-taught foundation has shaped Duncan’s approach, blending insight with technical skill that stands out in today’s market.

At Stadium, Duncan joins a carefully curated roster of talent known for elevating projects and delivering versatile solutions. “Duncan’s work reflects the balance we strive for at Stadium - creativity that connects on a deeper level while meeting the demands of modern production,” said Samy Mosher, founder and CEO of Stadium. “He’s got the vision, versatility, and a refreshing approach that aligns perfectly with our goals to elevate every project, regardless of scale. He’s the kind of talent that instinctively enhances every script and understands the art of collaboration.”

For Duncan, joining Stadium marks an exciting alignment of values and vision. “Stadium is defining what production can mean in an era where audiences demand more connection and substance. I’m excited to be part of a team that values their role as a creative partner as much as I do and is dedicated to pushing creative boundaries while staying grounded in what the project truly needs,” he shared.

With Duncan’s signing, Stadium is ready to bring his talent into the fold. Duncan has already been awarded multiple projects with Stadium, including the forthcoming global campaign for Callaway Golf, which promises to showcase his innovative style on a global stage. Stadium looks forward to the impactful work that Duncan will bring to the team and the exciting opportunities this collaboration will unlock for brands and agencies alike.