St Luke's Give Friendly World Cup Reminder to Holland

Following St Luke’s recent appointment on the Heineken premium beer brand, the Agency has launched a reactive World Cup press campaign for Heineken UK. The campaign sees Heineken support their national team with the “Keep a cool head Holland” line which will feature in City AM, The Evening Standard and The Metro. These adverts will run to coincide with Holland’s semi-final match on Wednesday 9th July at 9pm against Argentina. 

Neil Henderson, Chief Executive at St Luke’s, said: “We want people to get behind the Dutch as they take on the Argentinians, and do it with a bottle of Holland’s finest in their hand.”

David Lette, Premium Brands Director at Heineken, said: “All eyes will be on  the World Cup match tonight and these adverts are a fantastic opportunity to remind drinkers and supporters that Heineken is behind its home country tonight.”