SS+K Works Hard for the Hard Working with Jackson Hewitt Tax Service Campaign

SS+K and Jackson Hewitt just launched a new identity and integrated marketing campaign around the brand philosophy of “Working Hard for the Hardest Working.” With an emphasis on television and radio, the creative work  shines a light on the hard-working Americans who look to Jackson Hewitt as their financial advocate. And just in time for tax season, Jackson Hewitt reminds them of its guarantees to uncover the biggest refunds possible with 100% accuracy.  

Bobby Hershfield, Partner and CCO at SS+K selected the Pete Seeger song "I've Been Working On the Railroad" by Pete Seeger for the track:  "We wanted the music to be something that relates to our message of working hard for the hardest working but is charming and classic. Pete Seeger felt so right for what we were saying and the audience we were talking to."

Bobby added: "We looked at this campaign for Jackson Hewitt as an opportunity to celebrate their clients - not just use them as props to sell a product but rather really celebrate how hard they work and show that we understand how important their tax refund is to them. And with a company like Jackson Hewitt who really stands by their clients, we found it be a natural fit between a brand and its audience."