Sports Research Spotlights Why a Well-Balanced Lifestyle Enables People to Be Their Best

In life, there are everyday practices that make us who we are and determine where we’re going. The same can be said for sports. There are countless hours and habits that go into every shot, every sprint, every swing and every task done throughout the day. That’s why Sports Research coined “The Sport of Life™” – a concept showing that whether it be sports or life in general, a healthy, active, and well-balanced lifestyle enables people to be their best. 

To bring this concept to life, the company released “Sports Research: The Sport of Life” a short-form film creatively showing people experiencing the challenges and celebrations of life. The film conveys the message that regardless of one's motivation, life itself is a sport, and when you nurture your health it amplifies everything you do in life. And conversely, when you enjoy life’s pleasures, you supercharge your commitment to self care.

The goal for this campaign is to drive relevance for Sports Research within the health, fitness, and nutrition space ahead of Black Friday and bring “The Sport of Life” to life!

The campaign is live on Sports Research’s social channels including Meta, IG, and TikTok with 30-second cutdowns, 15-second cudowns, and product specific 15-second cutdowns. 

The creative and media for this campaign is managed by VaynerMedia Los Angeles, with production led by Eva Nosidam Productions. The campaign marks the first since Sports Research appointed VaynerMedia as social agency of record.