Spiro Strengthens Leadership with Strategic Hires in Events and Activations

Leading global brand experience agency Spiro announces the addition of two seasoned professionals to its events and activations division. Jennifer Shankman joins as executive vice president, brand activation events and Julie Haferkamp as senior vice president, sales brand activation events. These key appointments underscore Spiro’s commitment to enhancing its core capabilities and creating exceptional client experiences.

“This is an exciting time for Spiro as we continue to build on our past achievements and look toward the future,” said Jeff Stelmach, global president of Spiro. “The addition of Jen and Julie strengthens our ability to deliver best-in-class global experiences for our clients. We are thrilled to welcome these talented leaders to the Spiro family and look forward to the transformative contributions they will bring.”

Jennifer brings more than 20 years of experience, having partnered with renowned global brands in sectors including adult beverages, beauty, hospitality, sports, retail and luxury. Her expertise in client leadership, business development and production has led to the creation of bespoke, award-winning experiences that captivate and convert audiences. Prior to joining Spiro, Jennifer served as SVP, general manager at Groundswell Experiential.

“I am honoured to join Spiro and lead the events and activations division,” Jennifer said. “Spiro’s approach to bonding brands with their customers aligns perfectly with my passion for crafting immersive experiences that capture hearts and minds, while delivering results. I look forward to working with the team to drive innovative solutions and elevate our client offerings.”

Julie, a seasoned integrated marketing leader with 19 years of experience, joins as SVP of sales with a focus on experiential events and activations. Known for creating memorable brand experiences and driving client growth with blue-chip brands, her portfolio includes events from grassroots sampling to the Super Bowl. Previously, she led the North American client growth division at Mosaic and serves on the advisory board for WISE Chicago (Women in Sports & Events).

The strategic addition of Jennifer and Julie bolsters Spiro’s service offerings and enhances the agency’s ability to deliver on its standard of excellence. The new leadership is poised to provide clients with unparalleled support and dynamic solutions that drive engagement and business results, further extending what’s possible with Spiro across the world.