Spike Lee, Samuel L. Jackson & Charles Barkley Embark on Road to the Final Four for Capital One

DDB Chicago has created a new national campaign for Capital One that follows Samuel L. Jackson, Spike Lee and Charles Barkley on their way to the Final Four. The humorous campaign includes TV, online videos, digital activations, social activations, contests and on-site activity in Houston. 

In 'Best Friends,' one of four 30 second spots, Samuel L. Jackson and Spike Lee anxiously wait in front of Charles Barkley’s home, eager to embark on their second Road to the Final Four trip. But when Barkley emerges, wearing a carbon copy of Spike’s outfit, the trio knows they’re in for another ridiculous journey. 

This year’s 'March Madness' campaign, a reprise of the CLIO-winning 'Road to the Final Four,' dives deeper into Sam, Spike and Charles’s antics, delivering the share-worthy funny that separates the campaign from any other in the industry.