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Spike Jonze and Pedro Pascal Capture the Transformative Power of Music in Apple's AirPods 4 Film

18/03/2025
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The campaign was created with TBWA\Media Arts Lab, Los Angeles and follows an an emotional journey

Apple’s new film showcases AirPods 4 with Active Noise Cancellation (ANC), the power of music and dance, and the magic of ANC. Directed by visionary filmmaker Spike Jonze, and starring acclaimed actor Pedro Pascal, the story follows a character as he navigates an emotional journey of moving on after a breakup. After he initiates ANC on his AirPods 4, Pedro’s character’s world transforms. A cold, wintry palette flips into a vibrant dreamscape, and everything and everyone becomes part of the music.

The film spotlights music, as Pedro’s character reconnects with his lighter, happier self, and moves between the contrasting worlds of heartbreak and hope, his perspective shifts, learning to walk effortlessly between different shades of his life.

Choreographer Tanisha Scott, celebrated for her work with Rihanna, Drake, and Beyoncé, crafted Pedro’s dance journey, supported by a dynamic ensemble of backup dancers.

Guitarricadelafuente’s ‘Conticinio’ begins the film’s music before transitioning to a more energetic beat with Sam i’s ‘Perfect’ (featuring Tropkillaz, Bia, and MC Pikachu).

This project marks Spike’s second campaign with Apple, after directing the acclaimed HomePod film ‘Welcome Home’ in 2018.

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