Maybe We Do Need Experts After All
Write What You Know: Opinions and Arseholes
Strategy Needs to Stop Pretending to Be Rocket Science
Strategy fucking loves a big complicated proprietary framework, dunnit. And it’s really bothering Rob Campbell
. Here he makes a case for a simpler approach to strategy that isn’t about trying to bamboozle clients or convince your colleagues you’re an academic.
Mixed Feelings: The Opportunity Gap vs the Talent Gap
Advertisers Don’t Understand Mainstream - And It’s a Problem
While the ad industry is desperate to unearth the fizziest, fringiest subcultures, it’s positively allergic to the mainstream. From income to values, there’s a disconnect between the marketing tribe and everybody else - so how can we bridge the gap? Arabella Saunders of Recipe explores...
Sustainability x Advertising: “Without the Work the Ad Industry is Doing on Behalf of Fossil Fuel Clients, It Is Much Harder for Putin to Carry Out This War”
In Amelie Lambert’s interview with Clean Creatives’ Duncan Meisel, part of our Sustainability x Advertising series, the dots really start to join up. And the pattern they reveal is truly shocking.The Russian war on Ukraine, the energy crisis and the cost of living crisis trace back to the fossil fuel businesses, and those, in turn have been boosted and greenwashed by the advertising industry, argues Duncan. Time for some New Years’ Resolutions?
COP27’s Historic Failure Puts the Planet’s Future in the Hands of Brands
With a sense of frustration we can certainly empathise with, Cheil’s Global CCO Malcolm Poynton expresses his despair and dismay
at the plodding reluctance from governments and brands alike to make the changes we need to save the future of the planet.
Sue Higgs and Susie Innes on Sharing Champagne and Lifting Women Up
Neurodiversity Breeds Creativity: I Am Autistic and Fucking Proud
Finding Your Funny in the Age of Blandvertising
SOS: Meta’s Metaverse is Sinking
Here’s Why It’s Not a Good Idea to Listen to Consumers
The customer is always right? Err… perhaps not.
Thinkerbell’s Adam Ferrier suggests that being in thrall to consumers can leave brands with nothing to their core. When brands are too obsessed with following, they’re not leading and reframing.
Mental Health is on Every Screen, Things Look Very Different Behind the Camera
Pucker Up Marketers, Recession Means It’s Time to Find Your Lipstick Moment