Specsavers Delivers an Unwanted Arctic Surprise in Hilarious New Ad

Specsavers has applied its much-loved ‘Should’ve Gone to Specsavers’ strapline to the promotion of its free hearing tests in a new TV commercial that breaks during ITV’s X-Factor on Sunday 3rd September. 

The new ad sees a scientist at a remote research facility in the Arctic awaiting delivery of urgent ‘supplies’. But instead, his HQ sends him a funny 'surprise' by mistake - somebody should've gone to Specsavers for a hearing test.

"We want customers to understand that we apply the same values to hearing as to eyecare," says Specsavers’ Creative Director, Graham Daldry. "That means making services that can often be expensive elsewhere, more accessible and affordable without sacrificing product or service quality. By applying our famous ‘Should’ve’ strapline to our audiology business, the Arctic ad creates an opportunity to extend Specsavers’ brand values. The beauty of the 'Should’ve Gone to Specsavers’ strapline is that it can be applied anywhere… even to the Arctic!"

Jointly directed by Mr Daldry and Specsavers’ Head of TV Services Chris Denton, the commercial was produced by Specsavers’ in-house creative team.