Specsavers Creative Appoints Agi Varanyi as Head of Creative Business Partnership

Specsavers today announces the appointment of Agi Varanyi as head of creative business partnership for its in-house agency Specsavers Creative. Agi will be responsible for nurturing the partnership with the Marketing teams across the business, a partnership which yields consistently great work.

Formerly managing partner at Grey London, Agi brings over 20 plus years’ comms agency experience to the role, working with global FMCG brands across multiple markets and disciplines, including Kellogg’s, The Coca-Cola Company, P&G, Diageo, and Vodafone.

Her expertise includes leading brand development, multichannel-integrated campaign development, product and innovation development and cross-channel implementation, as well as running a department, talent development and D&I initiatives.

Agi’s appointment follows the recent rebrand of Specsavers Creative, formerly The Agency, which reflects the creativity that supercharges Specsavers’ marketing activity, and the agency’s role as the creative compass for the brand.

Agi Varanyi, head of creative business partnership for Specsavers Creative, comments, “I’ve always been a big believer of the power of joy in our industry’s day-to-day operations, creativity and business outputs, something that Specsavers has in abundance. I am excited to join such a talented team who consistently deliver incredible, creative campaigns for the Specsavers brand.”

Nicola Wardell, managing director, Specsavers Creative, comments, “Agi is a fantastic addition to Specsavers Creative, bringing unparalleled experience in multi-disciplined brand leadership, having worked with some of the biggest names across FMCG and beyond. We are delighted to have her on board.”