Specsavers Couples with Love Island to Reignite Kiss Clash Campaign

Specsavers today unveils a new extended TV advert as part of its Kiss Clash campaign, that will run during Love Island commercial breaks from 3 July – 13 August.

Based on the creative 'Don’t let glasses get in the way of kissing', the refreshed campaign follows the success of its inaugural Kiss Clash campaign, which first launched in February 2023 to drive awareness of Specsavers’ free trials for contact lenses.

The campaign runs across TV, video on demand, digital, social and out of home and includes a new 30 second TV spot for Love Island ad breaks, and renewed print assets.

The TVC—which was originally shot as a 20-second ad and broadcast only on Video on Demand—has been extended to a 30-second ad to air during the Love Island breaks, while the print campaign has been refreshed just in time for summer.

In true Specsavers’ style, the creatives show how some things are better in contact lenses, drawing attention to how glasses can get in the way in a surprising, unique and funny way. It aims to encourage glasses wearers to consider contact lenses and take advantage of the free trial on offer.

Victoria Clarke, marketing services director at Specsavers, comments: “This is the second burst of our Kiss Clash campaign to drive awareness, consideration and uptake of Specsavers’ free trials of contact lenses. We created an extended 30 second spot specifically for Love Island ad breaks with a refreshed design in time for summer.”

Richard James, creative director at Specsavers, The Agency, comments: “With this new extended TV spot we have stayed true to the Specsavers’ brand, offering a playful look at the challenges of kissing for glasses wearers and showing that some things are simply better in contact lenses.”