Sparteo Hires Louis-Etienne Balleydier as Chief Legal Officer

Sparteo, the suite of data-driven advertising technologies powered by AI, has appointed Louis-Etienne Balleydier as its new chief legal officer.

Formerly group general counsel at Mirakl, Louis-Etienne joins Sparteo with the mission of scaling and enhancing Sparteo’s legal operations in France and internationally to support its next phase of growth. He will also be joining the adtech firm's executive committee.

Louis-Etienne brings extensive experience in scale-ups, tech, and innovation to the role. Prior to joining Sparteo, he held several senior legal positions, including group general counsel at Mirakl, senior legal counsel at SAP. He has also worked as a specialist intellectual property attorney.

His arrival comes at a pivotal time for Sparteo, as the company experiences rapid growth - including an 80% increase in revenues in 2024 - and accelerates its international expansion.

“We are thrilled to welcome Louis-Etienne to Sparteo. His unique experience, especially in growing the legal department at Mirakl during a phase of intense expansion, will be invaluable to us,” says Benjamin Tolman, co-founder and CEO of Sparteo. “Following the arrival of Alexandra Diez as chief people officer, we are assembling an exceptional C-level team to lead Sparteo into its next growth phase.”

Louis-Etienne Balleydier adds, "The adtech sector is accelerating rapidly, and Sparteo aims to become a global leader in this industry. I'm excited to step in as chief legal officer to build and scale the legal team in France and abroad, and to support the group’s strong growth trajectory."