Colenso's Latest For Spark is a Tribute to Westerosian Dragons, Bubblegum Pop, and Zombie Games

Remember when all you could do on your mobile phone was call and text? Today your phone is the portal to all the entertainment you love. Now, you can binge a show in your shower, join a pop star’s top 0.1% of listeners from the ferry, or dominate a global video game from your daily bus ride.

There’s never been a better time to be into entertainment. And Spark wants to help New Zealanders go deep on everything they’re into with their mobile entertainment offerings, launched via a new – ‘What A Time To Be Into It’ platform.

Developed in collaboration with Colenso BBDO, the campaign is a celebration of all the entertainment people consume on their phones - from Westerosian dragons, to bubble gum pop, to zombie games.

Luke Smith, Spark NZ chapter area lead, said, “20 years ago, there were three TV channels. Today, you can watch, play or listen to whatever you want to, wherever you want to, using a phone that folds in half. At Spark, we understand that the way New Zealanders consume entertainment has changed. So, to reflect this, we’ve changed how our mobile plans work. This has meant supercharging data across our plans, to give New Zealand more data than ever before. Now, if you want to binge the latest tragicomedy from the ferry, you can.”

Crafted by production partners, Franklin Rd, Scholar & Unlisted, the campaign encompasses a multitude of different styles and techniques. Original frames were hand-drawn for anime. A world of candies were exploded for gaming. And if you’re watching late night TV, you might even see a tribute to early 90s New Zealand Splatter.

Kimberley Ragan, Colenso BBDO group creative director, said, “Mobile watching has an intimacy you can’t always get on a larger screen. Your phone is the place you indulge in your guilty pleasure shows, watch the things that other people might find weird, or get your fill on all the cringey 80s pop you can. Your phone is where you are most comfortable to be a true fan of whatever you’re into, and ‘What A Time To Be Into It’ pays homage to all the many entertainment worlds New Zealanders nerd out about.”

The campaign went to air on Sunday, 2 March, and appears in all the places New Zealand finds its entertainment. TV, online video, cinema, social media, streaming and Spotify. Along with billboards, transport takeovers and banners.