Spark and Colenso BBDO Launch ‘Hello Tomorrow,’ with New Campaign

This is the premise for Spark’s launch of their new brand positioning, Hello Tomorrow, which rolled out across the business earlier in the year. The integrated launch campaign went to air last week, beginning with film. The film features a piece of technology pondering the unique ability of people to take a chance on a dream or passion. It also debuts Aubrie Mitchell, a breakout local musician, covering Rihanna’s ‘Diamonds’ as its soundtrack.

The campaign spans outdoor, digital and social media, with a larger initiative launching later this month, providing aspiring musicians with a chance to kickstart a career in music.

Sarah Williams, Spark brand experience lead said, “Spark’s purpose is to help all New Zealanders win big in a digital world. We see technology as the greatest equaliser, by giving people the chance to be seen, heard or chase what’s important to them. Hello Tomorrow is our belief that technology creates chances. And when you feel you have a chance today, it changes how you see tomorrow.”

“A chance doesn’t seem like much, but it’s a powerful thing. A chance for a bedroom musician to be discovered, a chance to turn a passion into a business, or for a kid with dysgraphia to write down the stories in their head. Technology doesn’t guarantee success, but it can create the chances we need to shape the tomorrow we want.” said Si Vicars, CCO Colenso BBDO. “Hello Tomorrow is a positioning that has been embraced right across the Spark business, and we’re so excited to see where it will take us.”

Lucy Cole, Colenso BBDO managing partner said, “There is a real optimism to be found in realising you can pursue whatever you want to do. This work signals the beginning of new ways for Spark’s expertise and technology to enable New Zealanders as they chase what’s important to them. It has been an absolute pleasure working with our Spark partners to put this into the world.”