Space Explorers Get Energised by Total in Quirky New Campaign from BETC
Total is launching its new Space Travellers ad campaign featuring Total's upgraded network of service stations in France and around the world. Created with advertising agency BETC, the quirky campaign will be deployed internationally, in Europe, North Africa, the Middle East and Asia.
The film, created by BETC, depicts a half-human, half-extra-terrestrial crew, whose low-on-fuel spaceship touches down at a Total service station. Despite being light-years away from Earth, the members of this crew find everything they need and more at the station, from Excellium fuel to the store's wares, a café and free Wi-Fi. They enjoy a pleasant, refreshing break before continuing on their way, newly 'energized'.
As part of its corporate brand positioning 'Committed to Better Energy' launched in 2014, and twenty-five years after introducing the legendary slogan 'You know where to turn', this ad campaign unveils the new tagline of the service station network: 'Energizing Life. Every Day.'
The new tagline is more than catchy words. It's a strong promise to customers that Total stations change with the times and are enjoyable, pleasant places to be.
Brand Manager: Blandine Ruty, Anne Scotet, François De Gouvello
TV Producer: David Green David Brakha
Copywriter: Samuel Moore
Art Director: Juri Zaech
Executive Creative Director: Jérôme Galinha
Creative Agency: BETC
Agency Manager: Jean-Charles Caboche, Alexandre George, Albert Prénaud
Music and Sound
Sound Production: Schmooze
Director: Antoine Bardou-Jacquet
Production Company: Partizan
Category: Automotive , Services
Genre: Animation , Comedy , Storytelling , Visual VFX