Space Appoints New Creative Director

Integrated marketing agency Space has bolstered its creative offering and senior team with the appointment of Mat O’Brien as creative director.
 

O’Brien, who joins from INITIALS Marketing where he held the same role, will be responsible for leading Space’s creative thinking, adding weight to its strategic offering, and delivering the agency’s creative output across the full breadth of the agency’s client work.

 
Prior to INITIALS Marketing, O’Brien was at The Bank, overseeing creative direction on the global Grolsch account.
 

He brings over ten years’ experience in creating national and international integrated campaigns, pan-European integrated campaigns, covering promotional, digital, experiential, above and below-the-line, spanning categories from FMCG to music and TV. O’Brien is also an accomplished video director, creating music videos for some established and credible acts, which dovetails well with the agency’s music credentials.

 
O’Brien will report in to David Atkinson, managing partner at Space, and joins the leadership team to continue the agency’s growth.

 
Atkinson commented: “This has been a great year for Space so far – we’ve delivered some stand-out client campaigns and celebrated agency award success.  Finding and constantly improving our creative and strategic talent is paramount to crafting and engineering the best and most successful work for our clients and their businesses.  Mat is an innovative, fresh and dynamic creative director who brings the right experience, attitude and ambition to the agency at an important stage of our development.  I look forward to working with him to achieve great results for our clients and therefore for Space.”

 
O’Brien commented: “Space has a great history of producing award-winning, innovative creative work which is a tradition I intend to continue and build on.”