Sony 4K's 'Like Nothing You've Ever Experienced'

 

To promote the launch of its new range of 4K Ultra HD TVs, Sony Australia, this week, launched a new, locally produced, multimillion dollar national ad campaign titled, "Like Nothing You've Ever Experienced".  

 

The campaign offers viewers a window into a highly-emotional first time experience of three real life Australians: Robert Turnbull - A 62 year old, fourth generation farmer who hasn't had a holiday in over 30 years and has never been to the ocean; Grace Roberts - A seven year old girl who has grown up in the remote outback and has never seen an ice cream truck; and Josh Millard - A 30 year old soccer fan from Adelaide who has never seen Australia play an international match.

 

The spots were directed by Finch's Nic Finlayson.

Sony 4K - Never Experienced from Finch on Vimeo.

 

Agency: Havas Worldwide Sydney
Executive Creative Director: Steve Coll
Copywriter: Simon Fowler
Art Director: Nicole Hetherington
Digital Creative Director: Jay Morgan

Group Account Director: Dan Smith
Senior Account Director: Steve Osaer
Senior Account Manager: Siobhain Hayes
TV Producer: Melissa Petryszyn

Production Company: Finch
Director: Nic Finlayson
Producer: Paul Friedmann
DOP: Jeremy Rouse & Crighton Bone
Behind the Scenes Director: Luke Bouchier
Executive Producer: Karen Bryson
Executive Producer: Cath Anderson
Managing Director / Executive Producer: Rob Galluzzo
Production Designer: Sal Boucher

Post Production: Method Studios
Editor: Simon Njoo
Post Producer: Anna Greensmith
Grade: Andy Clarke
Music Composer: Seekae
Sound Studio: Songzu, Simon Kane

Client: Sony
Head of Consumer Marketing: Nicholas Barendson
Marketing Communication Manager: Sam Williams
Marketing Manager Home Entertainment: Haas Mahdi