Mon, 21 Nov 2022 16:21:17 GMT
72andSunny Los Angeles has been named global creative agency of record for Sonos, the world’s leading sound experience company. Serving as a key creative partner, 72andSunny will support Sonos in further building out its brand strategy and storytelling efforts as the company continues to scale globally and diversify its product offerings.
“The whole team at 72 are Sonos superfans - maybe even super nerds,” said Lauren Smith, executive creative director at 72andSunny. “It’s a special opportunity to work on a brand that’s so close to our hearts and souls.”
72andSunny will help drive creative strategy and lead integrated marketing efforts in collaboration with Sonos’ other partner agencies, including the development of brand storytelling platforms, product vision and narratives, as well as multi-channel advertising campaigns.
“Sound - and music - have the power to spark intense emotions, and we want our brand storytelling to evoke that same magic,” said Pete Pedersen, VP of marketing at Sonos. “We welcome the ambition, grit and thoughtfulness that 72andSunny will bring to our brand so we can reach - and inspire - a wider swath of listeners around the world.”
Sonos debuted its 'Feel More with Sonos' comms platform in August 2021, leaning into the emotional connection and joy of real-life listening experiences, powered by Sonos. In the last few years, the company has launched a number of new products across the home theater and portables categories, including its most affordable soundbar Ray, colorful editions of its bluetooth speaker Roam, and the highly-anticipated Sub Mini.view more - Hires, Wins & Business72andSunny LA, Mon, 21 Nov 2022 16:21:17 GMT